Plan A Marketing Review
The HubSpot marketing platform also comes with the option to add social media buttons and CTA buttons to your articles and pages. Just keep in mind that the more you want to use HubSpot for email marketing, the more expensive the tool becomes. Interacting with 10, 000 contacts on HubSpot costs around $1, 200 per month, compared to only $75 per month on Mailchimp. There are more features available on HubSpot, but it’s expensive all the same. Though the chatbot and live chat functionality in the HubSpot Marketing Hub are great, email marketing is where the tool really stands out for customer nurturing. HubSpot landing pages strengthen your lead capturing and conversion strategies by allowing you to push your visitors further along the buying funnel.
Email orders are worth three times more than orders won through social media. A lot of email marketing tools are extremely similar to each other. Read our review of Drip to find out if it’s the right tool to get your venture to the next level.
Want to discover the potential of your business’s digital marketing? Click the link to book your free 30-minute digital marketing review. Fortunately, as a fully-integrated and comprehensive sales and marketing platform, HubSpot offers excellent closed-loop reporting. This means that businesses can easily track the results of their campaigns by channel and ensure that they’re making real money from their investments. Social media features allow you to share your website content with followers on social media, improving your chances of brand reach and enabling you to interact with your audience more consistently during the buyer cycle.
You will need to devote time to define your goals, and an effective email marketing strategy demands commitment and dedication. The automated emails are sent based on timelines or triggers. Drip campaigns are a method of email marketing where you send a series of pre-written emails over a longer period of time.
If they’re not tagged, send them an email with a coupon for the product. To help direct resources, many marketing automation tools use lead scoring. Lead scoring is a methodology used to identify the most valuable leads based on their engagement with your content. The most basic form of email marketing automation is an e mail autoresponder. An email autoresponder is an automated response to recipients who’ve taken a specified action, such as filling out a form or purchasing a product.
You can give visitors a chance to opt-in to email lists, webinars, demos, free trials, and more, which means that you get more customers on your list. For the purpose of this HubSpot Marketing Hub review, we’re going to be focusing exclusively on the marketing hub, which is intended to help businesses manage all the complexities of their marketing strategy.